Calcutta University Question Paper
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Name of the Examination : Calcutta University Examination
Paper: Chg.(CC-2.2)
Year : 2021
Full Marks: 80
Subject : Marketing Management and Human Resource Management(CHG)
Category : Calcutta University Question Paper
Calcutta University Marketing Management and Human Resource Management Paper
R(2nd Sm.)-Mktg. Mgmt. & Hum. Res. Mgmt.-
CC 2.2 Chg/CBCS
[ English Version]
বাংলায় প্রশ্নপত্র ডাউনলোড করতে এখানে ক্লিক করুন
The figures in the margin indicate full marks.
(Marketing Management)
Module - 1
Group - A
Choose the correct option in the following questions (any five). 2×5
1. is the father of modern marketing.
(A) Maslow
(B) Bernard
(C) Drucker
(D) Philip Kotler.
2. Which of the following is not an element of the marketing mix?
(A) Target market
(B) Product
(C) Distribution
(D) Promotion.
3. Market consists of ________
(A) Potential buyers
(B) Actual buyers
(C) Both (A) and (B)
(D) None of these.
4. Marketing intermediaries include _______
(A) Agents (B) Retailers
(C) Financial intermediaries (D) All of these.
5. Consumer decision making process starts with________
(A) Recognition of need
(B) Searching of information
(C) Evaluation of alternatives
(D) None of these.
6. Type of product entities include_________
(A) Events
(B) Places
(C) Experiences
(D) All of these.
7. Distribution Channels include__________
(A) Distributors
(B) Wholesalers
(C) Retailers
(D) All of these.
8. Setting a price below that of the competitors for quickly gaining market share is called________
(A) Dual pricing
(B) Skimming pricing
(C) Penetration pricing
(D) Competitive pricing.
9. The basic objective of advertising is to________
(A) inform the consumers about the product
(B) collect information from the consumers
(C) distribute products to the consumers
(D) all of the above.
10. Which of the following is not related to sales promotion?
(A) Sales contests
(B) Free coupons
(C) Free gifts
(D) Public relations.
Group - B
Choose the correct option in the following questions (any ten). 3×10
11. Marketing is a ________
(A) Managerial process
(B) Socio-managerial process
(C) Dynamic process
(D) All of these.
12. The key objective of modern marketing concept is ________
(A) Sales maximisation
(B) Profit maximisation
(C) Customer satisfaction
(D) Wealth maximisation.
13. _________ provides very specific information about different populations such as their age, gender, family status and education.
(A) Demographic environment
(B) Political environment
(C) Economic environment
(D) Social environment.
14. Consumer behaviour analysis helps in
(A) predicting the future market trend
(B) developing new product
(C) selecting target market
(D) all of the above.
15. In _______ stage, a product is well established in the market.
(A) Introduction
(B) Maturity
(C) Growth
(D) None.
16. _________ is the process of distinguishing a product or service from the competitor’s products as well as a firm’s own products.
(A) Product positioning
(B) Product promotion
(C) Product differentiation
(D) Product packaging.
17. Pricing Policy has a strong impact on ______
(A) Sales and profitability
(B) Sales and distribution
(C) Production and sales
(D) None.
18. The actions or activity gathering information about consumers’ needs and preferences is called_______
(A) Market Testing
(B) Market Research
(C) Commercialisation
(D) Market Screening.
19. The process of introducing a new product into the market is called _______
(A) Product development
(B) Commercialisation
(C) Test marketing
(D) Product screening.
20. Branding involves _________
(A) creating a unique name
(B) creating image for a product
(C) maintenance of standard of a product
(D) all of the above.
21. The objective of packaging is not related to ________
(A) providing physical protection of product
(B) enabling marketing of product
(C) maximising production
(D) conveying message of product.
22. ________ is a cost-effective promotional tool when a product is in the decline stage of Product Life Cycle.
(A) Sales promotion
(B) Direct marketing
(C) Personal selling
(D) Advertising and Publicity.
23. Which of the following can be legally protected?
(A) Brand name
(B) Trademark
(C) Brand mark
(D) Package.
24. Physical distribution provides ________
(A) Place utility
(B) Time utility
(C) Form utility
(D) Place and Time utility.
25. Distribution channels do not help to ________
(A) improve sales
(B) improve the product
(C) widen the market
(D) access the consumers.
(Human Resource Management)
Module - 2
Group - A
Choose the correct option in following questions (any five). 2×5
26. The scope of Human Resource Management (HRM) includes _________
(A) Personnel aspect
(B) Welfare aspect
(C) Industrial relations
(D) All of the above.
27. HRM is not related to _________
(A) job analysis
(B) sales promotion
(C) job enrichment
(D) job incentives.
28. Human Resource planning is done for _________
(A) improving the capacity of human resources
(B) reaching the organisational objectives
(C) attaining economy in recruitment process
(D) All of the above.
29. ________ is the process of elimination of unsuitable candidates.
(A) Recruitment
(B) Placement
(C) Selection
(D) Induction.
30. Recruitment is the process of ____________
(A) elimination of right candidate
(B) procuring application for promotion
(C) creating a pool of potential employees
(D) All of these.
31. ________ is the process of learning the skills to do a particular job.
(A) Training
(B) Development
(C) Both (A) and (B)
(D) None of these.
32. Which of the following is not a part of Human Resource Development system?
(A) Training
(B) Career Planning
(C) Manpower Planning
(D) Organisational Development.
33. ________ include the person’s main duties, responsibilities and working conditions.
(A) Job specification
(B) Job description
(C) Job analysis
(D) Job profile.
34. Job specification is a part of ________
(A) job analysis
(B) job design
(C) job enrichment
(D) job description.
35. Collective Bargaining is a process of negotiation relating to _______
(A) determining working condition and terms of employment
(B) regulating relations between employers and workers
(C) Both (A) and (B)
(D) None of these.
Group - B
Choose the correct option in following questions (any ten). 3×10
36. The scope of human resource management includes ________
(A) Recruitment of employees
(B) Employee Training
(C) Retirement of employees
(D) All of these.
37. The role of human resource development is to ________
(A) improve overall performance and ability of the employees
(B) develop skills and knowledge of employees
(C) provide maximum opportunities for employee’s personal growth
(D) All of the above.
38. Which is not a part of human capital?
(A) Social capital
(B) Financial capital
(C) Intellectual capital
(D) Emotional capital.
39. Performance appraisal relates to which managerial function?
(A) Organising
(B) Planning
(C) Controlling
(D) Directing.
40. Human resource plans are not related to ________
(A) Production plans
(B) Personnel plans
(C) Compensation plans
(D) Training and development plans.
41. The process of forecasting the future human resource requirement of the organisation is called ________
(A) Human Resource Planning
(B) Human Resource Management
(C) Human Resource Development
(D) Human Capital Management.
42. ________ refers to the successful allocation of a person to a job.
(A) Induction
(B) Placement
(C) Training
(D) Orientation.
43. Recruitment is a process ________
(A) Positive
(B) Negative
(C) Both (A) and (B)
(D) None of the processes.
44. Induction refers to ________
(A) Training programme
(B) Organisational awareness
(C) Interview process
(D) Assignment of duties.
45. Employees are promoted to higher post on the basis of ________
(A) merit
(B) seniority
(C) Both (A) and (B)
(D) None.
46. Which training method allows employees to explore realistic situations by interacting with other employees?
(A) Orientation programme (B) Vestibule training
(C) Role playing (D) Transition analysis.
47. The method of training in crafts, trades and technical areas is known as ________
(A) Mentoring
(B) Apprenticeship training
(C) Vestibule training
(D) Coaching.
48. ________ assesses the job and not the job holder.
(A) Job description
(B) Job evaluation
(C) Job specification
(D) None of these.
49. Employee compensation and benefits policy are ________
(A) tangible rewards
(B) intangible rewards
(C) Both (A) and (B)
(D) None of these.
50. An effective Industrial Relations is required to ensure ________
(A) higher production
(B) increased morale
(C) reduced industrial dispute
(D) all of these.
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Calcutta University Question Paper 2021:
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Question Papers of Calcutta University
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